ALM102 – Assessment One

When I first read what the assessment requirements were and realised that I had to create a video about myself, it made me apprehensive as it’s always hard talking aloud about the future and your ambitions. Let alone in front of a camera. However, at the same time I was excited to push the boundaries and figure out a way to share who I am and my current pathway in a creative manner. For a while I sat down and had a think about the message that I wanted to convey. I finally managed to come to a conclusion that I wanted to be as authentic as I could and show you something that I do on a day-to-day-basis that excites me and allows me to be within a creative space that sets me up for my future.

That message is that when capturing that perfect moment, everything else around me stops and that it when I am truly in my element and at peace. I tried to convey that within the video when I completely forgot that I was filming and had to start again essentially after getting my juice.

Having the ability to upload it to various different social media platforms allows me to track how my images blossom and thrive just how I can see my knowledge and experience do the same with each and every opportunity I endure throughout my future.

When planning my video, I tried to think of the perfect setting that I could convey this certain meaning and decided what better way to do it than in a café. This allowed me to really capture the authenticity of my everyday lifestyle and really showcases who I am.

Once I had a clear idea in mind and had a script ready it was time to record and put all my planning into practice. I made sure I was in a well-lit area where it was easy to see my face, my surroundings and the scene itself. I did it indoors where there was no noise around me to enhance the quality of sound. I believe my diction is very clear throughout the video and doesn’t pick up any background noise. During my video, I also made sure that I kept good eye contact with the camera and all times that I was speaking to make sure that my viewers feel engaged throughout my video.

Setting the scene was my most enjoyable moment. Creating a café scene in the comfort of my living room really tested my creativity and allowed it to flourish. The main items I added to the composition to really help convey my message was the digital camera and the diary and pen. By having the camera present, I wanted to convey that I am never without a camera and am always able to capture a moment whether that be for work or leisure purposes. By incorporating the diary and pen to the composition, I was aiming to express that I always have the opportunity to write down characteristics of my chosen target publics if I am currently undertaking a marketing research.

Lastly, the main lesson I learnt is to not overcomplicate things as it is quite easy to convey a message as long as you are authentic. I initially went to a real-life café to film my video and soon realised the sound quality was not good at all. I then thought outside the box and made up my own scene showing me that my creativity can express a certain message just as well as a real-life setting.